How RYERCAT Won a Major Pet Award & Launched into 120+ Retail Doors in 3 Months with Product & Prosper
RYERCAT: Ryercat is a cat dental care company designed specifically for feline dental anatomy.
Before: Successful on Amazon, seeking retail expansion but lacking wholesale knowledge.
Client Goals:
- Complete retail packaging, ready for sale.
- Clearly identify the target wholesale and retail store, understand how to reach the buyer, and prepare everything to begin active marketing and pitching efforts.
- Ensure everything is in place by year-end, with a focus on February as Pet Dental Month.
After: Rapid retail growth and prominent industry recognition.
Post-partnership results:
-
Featured on Canada's Dragon's Den in 2024
-
Winner of Purina's 2024 Pet Care Innovation Prize
-
Presence in 30+ independent retailers and vet clinics
-
Launched in 23 Healthy Spot and 66 Pet Food Express retail doors
-
Successfully pitched and launched on Chewy.com
How we did it:
We started by refining RYERCAT's brand positioning, shifting from a simple "cat toothbrush" to "the cat toothbrush built for feline anatomy," based on extensive category and competitor research. We then used this new positioning to rewrite RYERCAT’s website copy and craft a tailored pitch + plan for entering retail through independent vet boutiques and small chains. Our support extended to the execution phase, where we trained a virtual assistant to manage sales outreach efficiently. Finally, we wrapped our partnership by providing coaching for high-stakes opportunities, including the successful pitch for Purina's 2024 Pet Care Innovation Prize and navigating conversations with inbound retail chain prospects.
Ready to go to retail?
Let's make your success story the next one we share.
