How Paktli Went From Farmer’s Markets to Nationwide Sprouts Launch with Product & Prosper

Paktli Foods:Seena's childhood joy, Mexico's vibrant street foods, inspired Paktli: a reimagined alegria, blending ancient grains, organic chocolate, and dried fruits into a bite-sized, nostalgic snack for all.

Before: Selling through farmers markets and small local retailers, transitioning to a co-packer and new bite-sized product format.

Client Goals:

Determine strategies to increase Faire sales.
Decide on the next packaging and product direction.
Refine messaging to improve conversion rates.
Choose between 2 oz or 3 oz for packaging.
Develop packaging copy.
Establish appropriate pricing for new products

After: Successful repositioning, expanded retail presence, and national recognition.

Post-partnership results:

Selected for Sprouts Innovation Set and a nationwide launch
Finalist for PepsiCo's Greenhouse Accelerator Program: Juntos Crecemos Edition
Secured Startup CPG free booth at major trade show
Increased Faire sales and conversions
Optimized packaging and pricing for retail

How we did it:

We began by refining Paktli's brand positioning, moving away from the vague "ancient grain snack" to a compelling story that tied their innovation to cultural heritage. To support this repositioning, we rewrote their website copy to align with the new messaging, advised on packaging copy and design, created a comprehensive pitch deck for buyers and competitions, optimized their Faire profile, and developed outreach messaging. We also guided their pricing strategy for the new product format.

This new narrative was tested across multiple channels:

Micro-tested on DTC
Presented to buyers
Used in pitch competitions (including Sprouts Innovation and KeHE's trend finder)

The strength of this new positioning contributed to:

A successful pitch to the Sprouts Innovation Set, securing a nationwide launch in October
Selection as one of eight finalists for PepsiCo's prestigious Greenhouse Accelerator Program
Winning a highly coveted free Expo booth in the competitive Startup CPG section.

With Product & Prosper, Paktli navigated the transition from local markets to national retail opportunities, setting the stage for sustainable growth and increased brand recognition.