How Rooted Fare Increased DTC Sales by 30% and Gained National Recognition with Product & Prosper

Inspired by their Chinese-American heritage, Hedy and Ashley founded Rooted Fare to bring classic Chinese sweets to American pantries, starting with their innovative nut butter line.

Before: Struggling with e-commerce growth and unclear about retail strategy.

After: Optimized DTC presence, increased sales, and gained national recognition.

Post-partnership results:

30% increase in DTC sales over a 6-week period
97% increase in Average Order Value (AOV)
188% increase in returning customer rate
Won two pitch competitions and a Shelfies award
Generated interest from Home Goods and Gelson's buyers
Pending placements with ten major food publications
Features in The Strategist, SF Gate, Eater, AP News
Selected for 2024 Forbes 30 Under 30

How we did it: We began by refining Rooted Fare's brand positioning, focusing on their unique story as "next gen Chinese American pantry staples." To support this positioning, we:

Conducted comprehensive Category & Competitor Audits
Rewrote their founder story and value proposition
Optimized their e-commerce presence, including website copy and email marketing
Developed a PR outreach strategy
Created a Chain Retail Pitch Deck

Our approach was tested across multiple channels:

Sampled products with 87 industry experts
Implemented changes on DTC website
Pitched to media outlets and buyers

The strength of this new positioning contributed to:

Significant improvements in DTC performance
Success in pitch competitions
Increased interest from major retailers and media outlets

With Product & Prosper, Rooted Fare navigated the transition from a niche e-commerce brand to a recognized player in the CPG space, setting the stage for sustainable growth and increased brand recognition.