How NatPat Increased Wholesale Sales by 1,722% with Product & Prosper
NatPat: NatPat offers a unique range of patches and stickers designed to enhance health and wellness in the form of mood, sleep, focus, and mosquito relief.
Before: Successful DTC and Amazon business seeking retail expansion.
After: Dramatic wholesale growth and nationwide retail entry.
Post-partnership results:
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1,722% increase in wholesale sales ($292,000 USD)
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397% increase in unique online Faire visitors
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241 new wholesale accounts with 262 reorders
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1,179 new interested buyers in the funnel
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11% increase in conversion rate
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Nationwide Target launch
How we did it:
We began by repositioning Natural Patch's pitch to buyers, creating a compelling narrative that resonated with retail decision-makers. To support this new positioning, we developed a comprehensive wholesale strategy—including a dedicated landing page, an email outreach playbook, and an optimized Faire profile. Finally, we guided Natural Patch through onboarding a sales rep and outreach team, equipping them with the tools and knowledge to successfully land independent retail accounts.
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