How Desert Dust Became the Top-Selling Spice at a Major Retailer with Product & Prosper

Desert Dust: Desert Dust is a seasoning company developed around highlighting the unique flavors in the most unexpected place: the desert.

Before: Struggling to gain retail traction despite prior broker engagement.

After: Successful entry into premium California retailers and product line expansion.

Post-partnership results:

• Top-selling spice at Bristol Farms (all locations)

• Placement in Lazy Acres (all locations) from inbound interest

• Winner of 2023 Startup CPG's Shelfies Awards

• Presence in 100+ independent stores nationwide

• 5% online conversion rate

• Launched new SKUs

How we did it:

Our approach began with a deep dive into Desert Dust's brand identity. We repositioned the brand to align with the unique appeal of Palm Desert, then developed a targeted pitch for the California market, focusing on boutique and specialty grocery stores. This strategy included a step-by-step plan for entering these stores, with an eye toward expansion into larger chains. We provided hands-on coaching, guiding Desert Dust from securing placement in a single Bristol Farms store to achieving chain-wide distribution. Throughout the process, we also advised a complete website rebuild, DTC marketing to increase online traffic, and successfully launching their new California taco seasoning line.