We set brands up to win at retail.

Let’s make your retail dream, your retail reality.

Our customized 12-week program transforms the foundation of your brand into a retail moonshot. We help you fine-tune every aspect of your product, positioning, pitch, and strategy—teach you the retail ropes, then build a sales pipeline to confidently scale your brand in retail.

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The Go-To-Retail Incubator:
How It Works

Get the strategy, tools, and knowledge to launch or grow confidently into retail.

Through this program, we'll dive deep into your brand foundations, optimize your product, and build your sales pipeline—setting you up to not just reach the shelf, but to thrive on it.

Collaborative Consulting Model

Throughout this 12-week incubator program, we follow a collaborative consulting model—a process we developed internally after working on both the brand and agency sides of execution. Collaborative consulting means execute alongside you as an extension of your team, rather than just consultants.

Weekly 1:1 Strategy Calls

Weekly one-on-one strategy calls with your dedicated retail growth strategist. Each meeting, we’ll come prepared with a clear objective and tangible, customized action items to grow your brand and sales.

Video-Based Retail Playbook + Tangible Deliverables

Access to a comprehensive, video-based retail playbook (think: your retail MBA) paired with collaboratively-accomplished weekly action items and deliverables strategically built to get you one step closer to retail success—no “busy work” here.

Month 1: Product & Positioning

First up: setting the foundation for retail success.

Product Sampling: We use the data from Retail Growth Step #1: The Sampling Program to guide our path and playbook to retail.
Category & Competitor Audits: Our deep-dive category and competitor audits ensure your brand isn't just another face in the crowd.
Craft a Compelling Retail Story: We'll help you develop an elevator pitch that speaks directly to buyers' needs.

Month 2: Pitch & Plan

We'll optimize every aspect of your brand for retail success and develop a customized retail plan for pricing, placement, and growth, which may include:

Product Optimization: Advice on reformulation or development if needed.
Packaging Redesign: Support & network for retail-ready redesigns.
Digital Presence Upgrade: Support on website redesign for buyer appeal.
DTC Growth Strategies: Guidance to boost direct-to-consumer sales.
Brand Consistency: Align your story across all channels.
Retail Strategy Guide: Develop your action plan for retail entry.

Month 3: Retail Sales Execution

Whether you’re targeting independent stores or major chains, we'll guide you through every step of the retail sales process:

For Independent/Alt Wholesale:
- CRM setup and lead generation
- Outreach strategies and materials
- Account management tools
For Chain Retail:
- Retail pitch deck creation
- Distributor negotiation support
- Access to category review calendars
- Pitch coaching and submission guidance
Awards, PR, & More: We’ll tap into our extensive network for "backdoor" retail opportunities and key industry connections.