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THE PRODUCT LAB: PRODUCT SAMPLING PROGRAM

Get actionable feedback on your product from CPG industry experts.

 

Success in CPG starts with nailing your product.


The Product Lab gets you access to honest feedback from up to 400+ industry vets. Get the data you need to transform your product into one people rave about.

Apply As a Brand
Apply As a Sampler

Stop guessing. Know your product will sell.

 

Most brands enter retail blind—hoping their product will resonate, but getting little feedback when it doesn't. We've changed that.


Through our sampling program, you'll get honest feedback from industry experts before you hit the shelves. This means:

  • Identifying and fixing issues before they cost you.
  • Walking into buyer meetings with proof your product sells.
  • Building confidence with data that impresses investors.

The result? You'll enter retail negotiations knowing your product is ready to fly off shelves.

 

How It Works:

Get honest feedback from industry vets

 

Get your product into the hands of industry professionals, from investors, brand founders, retail experts, consultants, and even buyers. We call this the “first line of defense” for retail—the more brand advocates you have in the industry, the better your chances of success.

The exact insights you need for retail success

 

We ask samplers to fill out a carefully-crafted questionnaire about your product, packaging, pricing, and positioning—the core elements of retail success.

 

Answers to your most critical questions

 

Receive detailed feedback from each sampler, plus comprehensive analysis that shows you exactly:

  • Do people actually want your product?
  • Are you priced to sell?
  • Does your packaging stand out on shelf?
  • Would they buy again?
  • Where will your brand thrive?

We convert candid feedback into clear, actionable insights to guide your retail and go-to-market strategy.

+ Bonus Benefits & Opportunities

Guaranteed
Responses or Money Back

 

Too many free samples go into the abyss. To ensure timely feedback, all active samplers must have a credit card on file. If feedback isn’t provided, they’ll be charged the product’s price plus shipping.

The Retail Lab
Industry Choice Awards

 

All sampled products are enrolled in the Retail Lab Industry Choice Awards—an awards program that validates and publicly recognizes the products certain to kill it in retail.

Back Door
Retail Opportunities

 

When you share your product with industry vets, you get connected with previously out-of-reach opportunities—think podcasts, press, more customers, buyer intros, even investors.

For Brands

 

Stop guessing and know what you need to succeed on-shelf and in the market.

 

1. You pick the number of samples

2. You ship samples

3. We gather feedback + share insights

 

Apply As a Brand

For Samplers

 

Help build the promising CPG brands of the future and get free products.

 

1. Apply to join

2. Set up your profile

3.Receive free products + give feedback

  

Apply As a Sampler