Meet The Retail Lab: the community to help you get on shelf + get off it. Join now →
About Case Studies
Retail Growth
#1: The Product Sampling Program #2: The Go-To-Retail Incubator #3: The Prosper Retail Growth Team
Faire Growth
Faire Audit Faire Build Faire Manage
Free Stuff
The Retail Lab CPG Community Retail Pricing Calculator The Product & Prosper Newsletter
Get in Touch
RETAIL GROWTH STEP #1: THE SAMPLING PROGRAM

 

Become confident you’ll sell off-shelf. 

 

Retail success starts with hitting the mark with your product.

Our sampling program gets you honest feedback from up to 400+ industry vets that will help us polish your offering before facing the competitive retail landscape. Get the info you need to build your product into one people rave about.

Apply As a Brand
Apply As a Sampler

The Sampling Program:
How It Works

 

Why should product sampling be your first step in going to retail?

Starting with getting product feedback isn't delaying your sales process—it's actually supercharging it.

By collecting targeted feedback from as many samplers as you want, you'll identify and fix critical issues now—avoiding costly setbacks later. Flash forward: You enter retail negotiations with a product that's already proven its appeal to industry insiders and with the confidence and data it’ll sell off shelf.

 

Get honest feedback from industry vets

 

Get your product into the hands of industry professionals, from investors, brand founders, retail experts, consultants, and even buyers. We call this the “first line of defense” for retail—the more brand advocates you have in the industry, the better your chances of success.

 

A feedback survey built specifically for retail

 

We ask samplers to fill out a carefully-crafted questionnaire about your product, packaging, pricing, and positioning—the core elements of retail success.

 

Data for the questions you want answered

 

Receive all raw feedback from samplers + robust data analysis to help guide the future strategy of your product and brand.

 

+ Bonus Benefits & Opportunities

Guaranteed
Responses

 

Too many free samples go into the abyss. To ensure timely feedback, all active samplers must have a credit card on file. If feedback isn’t provided, they’ll be charged the product’s price plus shipping.

The Retail Lab
Industry Choice Awards

 

All sampled products are enrolled in the Retail Lab Industry Choice Awards—an awards program that validates and publicly recognizes the products certain to kill it in retail.

Backdoor
Retail Opportunities

 

When you share your product with industry vets, you get connected with previously out-of-reach opportunities—think podcasts, press, more customers, and buyer intros.

For Brands

 

Stop guessing and know what you need to succeed on-shelf and in the market.

 

1. You pick the number of samples

2. You ship samples

3. We gather feedback + share insights

 

Apply As a Brand

For Samplers

 

Help build the promising CPG brands of the future and get free products.

 

1. Apply to join

2. Set up your profile

3.Receive free products + give feedback

  

Apply As a Sampler