Where Psychology, Law, Sales, Family, and Freeze-Dried Fruit Unite
In this episode of the Product & Prosper Podcast, learn how Lexie Gutierrez-Goldfarb, Director of Sales and Branding at SOW Good, went from psychology and neurobiology to commercial litigation to founding a freeze-dried foods company with her family and landing in CVS.
We talk about:
- Pursuing passions as a multi-passionate professional
- The start of SOW Good around the dinner table during COVID
- Quitting a stable job for entrepreneurship
- Having to pitch to be hired by your parents and what it’s like to work with your Dad, Mom, and Sister
- Making the first sale at SOW Good
- Tips for building relationships with retail buyers
- Advice for CPG brands that are just starting out
Episode Notes:
- Connect with Lexie on LinkedIn
- Check out SOW Good
- Connect with Caroline on LinkedIn
- Check out the Product & Prosper Program