Raising $5K in 5 Days in Pre-Sales for a $10 Brownie
In this episode of the Product & Prosper Podcast, learn how Lex Evan, Founder of LEXINGTON BAKES, combined his creative therapy with entrepreneurship, launched his brand with pre-sales on Instagram, and landed 12 retail locations in just two months.
We talk about:
- Making the leap and combining baking & business
- How his co-workers at Johnson & Johnson became the initial product testers
- How he pre-sold his brownies through an Instagram post (after deleting his social for an entire summer)
- How he launched D2C and got into 21 retail stores in 3 months
- His vision and 8-year slow growth plan for becoming an international brand
- His advice for founders launching food & beverage brands right now
- And much moreā€¦
Episode Notes:
- Connect with Lex on LinkedIn
- Check out LEXINGTON BAKES (especially the Hazelnut Brownies)
- Connect with Caroline Grace on LinkedIn
- Check out the Product & Prosper Program