Water, Wine, Cheese, and CPG Sales w/ Felice Thorpe of Felice Foods
In this episode of the Product & Prosper Podcast, hear from Felice Thorpe, Consulting Sales Director at Felice Foods, on starting her own company, her sales consulting process, and finding support in the food and beverage industry.
We talk about:
- Making the leap into creating her own consultancy during COVID
- Resources for women in the cheese, wine, & F&B industry
- Her experience in cheese & food as a sentimental experience
- Trends impacting the cheese & dairy category right now
- Why water-based product become trending products during a recession
- The growth of the sober-curious category & zero-proof bars
- Why 40-50% gross margin is necessary to increase sales
- And much more
Episode Notes:
- Connect with Felice Thorpe on LinkedIn
- Check out Felice Foods
- Connect with Caroline Grace on LinkedIn
- Check out the Product & Prosper Program
- Read the episode transcript here