Entering U.S. Retail as an International Brand w/ Linda McWilliams of PODSALESNZ
In this episode of the Product & Prosper Podcast, learn from Linda McWilliam, Founder of PODSALESNZ, on how she went from selling Barbie and Hot Wheels to launching niche New Zealand brands into U.S. retail.
We talk about:
- Linda’s story
- CPG buyers vs. F&B buyers
- Building a sturdy brand foundation for retail
- Getting a New Zealand brand into U.S. retailers
- When an international brand is ready for U.S. retail
- Polite persistence & dealing with buyer No's
- And much more!
Episode notes:
- Connect with Linda McWilliam on LinkedIn
- Check out PODSALESNZ
- Connect with Caroline Grace on LinkedIn
- Check out the Product & Prosper Program
- Read the episode blog post here