Building the launchpad
for next-gen CPG brands.
Product & Prosper® is a full ecosystem of tools, strategies, and expert support teams designed to spark momentum + scale CPG brands into the next big thing.
We exist to change the way great brands are built — and grown. We do that by combining a portfolio of tools, strategies, and expert support teams to create the strategy + momentum behind the next big ideas in product-based brands. Our backbone is bringing founders, consultants, and investors into one connected network — all powered by a proven method that works: the 10Ps. Our ultimate goal? To bring your vision to life in a way that not only fulfills the market's needs, but supports the life you want to live.
Connect with our team to learn more.
Join the ecosystem as a partner.
Desert Dust
Everyday Dose
Brala's Best
BERO Brewing
BREZ
Elavi
Clean Circle
Art of Sucre
Eatable
Fat Miilk
Kaizen
Laurel's
Joydays
GNGR Labs
Gogoma
Red Clay Provisions
Rookie Wellness
Markham & Fitz
Paracas
Obvi
Venchi
Underberg
Ryercat
Rotten Candy
Sip Herbals
Walrus Oil
Rooted Fare
Sunwarrior
Whims
OUR METHOD
The 10Ps of Product & Prosper®
P#1: Product
What we evaluate for: Product quality, consumer enjoyment, problem-solve, differentiation & competitive advantage, strategic alignment to brand values, product keywords, category.
P#2: Positioning
What we evaluate for: Defensible differentiation, value proposition, founder story, mission, values & vision, core target market clarity, category & competitors, market fit.
P#3: Packaging
What we evaluate for: Compliance, shelf appeal, consumer feedback, practicality for merchandising & logistics, differentiation & consistencies across SKUs, messaging & information clarity.
P#4: Pricing
What we evaluate for: Costs & margin, strategy, customer willingness to pay, financial readiness for growth.
P#5: Production
What we evaluate for: Production capacity & scalability, quality control & compliance, logistics & distribution capabilities.
P#6: Presence
What we evaluate for: Digital & physical visibility, quality & consistency of presence.
P#7: Pitch
What we evaluate for: Sales materials, pitch quality & design, pitch content, ability to pitch.
P#8: People
What we evaluate for: Core roles & team, leadership capabilities.
P#9: Promotion
What we evaluate for: Digital marketing execution, customer engagement, tracking & analytics systems, shopper marketing & promo plans, consistent acquisition, conversion & retention tactics implemented.
P#10: Prosper
What we evaluate for: Growth plans & scalability, market expansion & retail strategy, brand strength & visibility, financial health.
Trusted by 300+ Emerging Brands
The Ecosystem
One vision for the future of brand building in CPG. Five connected hubs.
We help early-stage and growth-phase CPG brands build stronger foundations for sustainable growth through our proven strategic go-to-market methodology, the 10Ps. We apply this approach across three areas: building our own brands, investing in promising companies, and licensing our framework to other consultants.
The Product Lab is our industry testing platform that connects you with unfiltered feedback on your CPG concept, prototype, or product from 500+ verified buyers, investors, and industry experts before you build, pitch, or scale.
The full-service Faire growth team for CPG brands, helping brands turn independent retailers into one of their most reliable sales channels.
The retail support network connecting emerging CPG brands + retail experts to navigate every step of getting on—and staying on—shelf.
The personal brand agency for product-based founders, designed to help founders build credibility, find inspiration, and unlock the life they want to live, while growing their brand.
Our portfolio is a testament to what we believe: The future of CPG is collaborative, community-driven, and story-led—and we're building it through alternative sales and marketing with brands designed to disrupt.
Connected.
Collaborative.
Foundation-first.
Founder-focused.
MEET THE FOUNDER
Caroline Grace
Founder & CEO on a mission to empower purposeful entrepreneurs who are building products that change lives—and shake up the systems that need it. With a proven track record of scaling CPG brands into national retail, she's spent the past 4+ years building an ecosystem that brings founders' visions to life in the way the market needs.
AS SEEN IN
Creator of the 10 Ps of Product & Prosper®
Scaled brands into national retail
300+ CPG brands supported
Get Involved
Join The Retail Lab
Connect with retail experts and brands.
Partner with us
Collaborate to support emerging brands.
Join as expert
Share feedback through The Product Lab.